The Inofficial Chamber of Commerce Website

Truck advertising as discussed here is not advertising to sell trucks…at least not most of the time…but advertising displayed on cars and trucks to sell other products. If a truck is owned by the company or person whose advertising is displayed on the truck, the cost of truck advertising is almost zero. The truck advertising in this case involves only the cost of putting the words and/or pictures on the truck. From there on, it’s free. And this truck advertising is free for as long a time and as many miles as the owner wishes.

If the owner of a truck, with perhaps a small moving business, he can put his own advertising on the truck, or he can get paid to carry someone else’s advertising, truck advertising for a profit. Or perhaps the truck owner could work it both ways: truck advertising on one side for his own business and truck advertising on the other for pay.

Major businesses whose products are sold over a wide area…coast to coast or around the globe…will advertise their own products through truck advertising. Everywhere the truck travels….and it will be many thousands of miles…the truck advertising emblazoned on the truck will force the message on the eyes of thousands of people…getting a lot of mileage for the corporation’s truck advertising dollars.

Local moving companies can also capitalize on truck advertising. With name, phone number and a concise message on the side of the truck, they are imprinting their truck advertising message on the eyes of hundreds of people every time they make a move.

[Keywords: advertising, advertising media, truck advertising, car advertising ]

Running a dealership used to inspire me - buying and selling cars to local people who really benefited as I did. But sometimes it just all gets to me and it feels a little drab. I am unsure whether this is due to secondhand cars playing up for me or just because of the shockingly awful weather in pembrokeshire at the moment. Apparently its almost as bad in the other local counties - maybe everyone just has SAD a bit!!!

[Keywords: S A D, weather, wales, cars, pembs, pembrokeshire, autos ]

When you are thinking of ways to improve your business - Think of this if you can get happy customers to talk about you that next sale will be much easer.  This is because now you are not selling your company just the item. One way to stimulate word of mouth adversing is with promotional pens.

Dinner With Mark Joyner

About 3 Years ago in Los Angeles I was Fortunate enough to have dinner with Mark Joyner. I was at a Seminar and I was standing in the Hotel Lobby talking with Mike Litman and Mark Joyner came buy and said to Mike let’s do dinner, he looked at me and said why don’t you Join Us. Mark Joyner was talking about one of his online Programs and how he tested 1000’s of Headlines. Mark’s Message is you can never test enough. One Small change can have a dramatic impact on Click Thru Rate. Things like Color, Font Size, Wording, Placement all effect your Click thru Rate.

KeyWord Phrases As a Small Work-At-Home Business I realize you probably do not have the resources of a Mark Joyner to do 1000’s of tests for 1 Headline, But that shouldn’t stop you from Testing. There are lot’s of things you can do to test. Let’s say you are running a Google Ad Words campaign for your work at Home Business and you are using the Following Keyword phrases

1. Work at Home
2. Work at Home Mom
3. Work at Home Dad
4. Online Business
5. Part Time Income
6. Split Testing

You can do Split testing. You would Run 2 Different Ads for each Keyword Phrase. You would then see which Ad got better results for each Keyword Phrase. Now that you have found your “Best Ad” So Far for each key word phrase you can now proceed to see if you can find Better Ads for one or more of your Keyword Phrases. Just Continue to do Split Testing with each of your Ads. You can run a Completely Different Ad Against your Best Ad or you can Tweak your Best Ad Slightly.

Some Tweaks you might try are

1. Changing one or two Words.
2. Changing a Capitalization,
3. Changing Fonts
4. Changing Punctuation

Some Ad Word Guru’s Maintain you should constantly be running Split Tests always searching for a ‘Better Ad’.

Split Testing works with any type of Ad. You decide to run some Ezine Ads. You want to know which Ezine Pulls best so you run the Same Ad in Each Ezine and see which Ezine(s) received the Best Pull Rate. Now that you know which Ezines Pull Best you can Now Do Split Testing to see which Ezine Ad Pulls Best.

How Do You Know Which Ad Pulled Best?

Ad Tracking The Missing Ingredient. Ad Tracker are Like Alias for a Website URL. Let’s Say the web page you want to send people too is http://ewguru.com You would send them to your Ad Tracking link instead. By Seeing which Ad Tracking Link received the Best Click Thru Rate you of Course would know which Ad Pulled Best.

About the Author
Mike Makler has been Marketing Online Since 2001 When he Built an Organization of over 100,000 Members

Some of Mike’s Preferred Trackers:
http://ewguru.com/trackeverything

Get Mike’s Newsletter:
http://ewguru.com/newsletter

More Articles by Mike:
http://ewguru.com/tips

Copyright © 2005-2006 Mike Makler the Coolest Guy in the Universe

Google announced in January 2005 significant changes in their popular AdWords Pay-per-Click System (PPC). In future only unique URLs per page will be displayed. If several advertisers uses the same URL (i.e affiliates of the same program), only the one with the best Ad will be displayed.

It is obvious that Google is trying to maximize the diversity in their AdWords results. Very popular Affiliate Programs, like Amazon.com, lead to hundreds of affiliates showing the same product with different Ads. For the affiliates using this system the “easy way to get money with affiliate programs” is now over, since it will be practically impossible to advertise just the affiliate link. Significant more effort, but also significant changes are the consequence.

The following tips can help you to get maximum benefit of your AdWords Campaigns.

1) Build your own unique “landing page” for your product. Remember that 99% of Internet users are looking for Information and thus, expect unique content from your side. Include Product pictures, Product reviews and interesting content related with your product. Use illustrative images of your product, trying to keep the load time of your “landing page” low.

2) Include a form allowing the visitor to enter his/her e-mail address in order to get more information about the product or service you are selling. Do not sell, pre-sell. Try to build a long term “trused relationship” with your visitor. Offer free gifts or freebies to motivate your visitor to enter his/her e-mail address. Of course, consider this information confidentially. Use an autoresponder to follow-up your potential customer. You could dedicate one e-mail to describe your product or service in detail, enhancing the value for your potential customer. Explain why this product or service will add value.

3) User Ad Groups to manage “keyword families”. Each Ad Group should be dedicated only to one Keyword family, i.e. all variants of a Keyword choosen to advertise your product. Example, if your Keyword is “shoes”, try a Ad Group with “Blue Shoes”, “Red Shoes”, “Mountain shoes” and so on. Use Wordtracker.com to find Keyword families. Use a high number of negative keywords to avoids clicks with no sales (i.e. -free to prevent freebies seekers to click on your ad). With the time, create a good number of selected negative keywords for your campaign.

4) Include in the text of your Ad the Keyword choosen in 3) This (key)word will be printed highlighted and will lead to a higher CTR (Click Thru Rate), lowering your costs.

5) Include in the text of your Ad a line for the Benefit of your Product, i.e. Discount, short term opportunity. Explain in few words why the customer should click your Ad.

6) Mention explicitely the price of your product or service. This will prevent freebies seekers to click on your Ad and generate costs and no sales

7) Create at least 20 different Ad versions per Keyword Group. Monitor the CTR of each ad and finally delete all versions with low CTR, keeping the most successful Ad versions. Experts create usually hundred of variations. Experiment, test, evaluate, change and keep only the best results.

Exclude the “content search” option to reach highly targeted traffic. Only in the case you have an amazing conversion rate, activate this option to maximize your profits.

9) Calculate the value per visitor on a regular basis. Just divide the achieved earnings in a given period (i.e. weekly) thru the clicks in the same period. This is your maxium CPC (Cost per Click). Adjust your maximum bid accordingly. Try to maximize profits, not just to lower the CPC.

10) Track your ads carefully. Google provides a tracking facility you can ad in your “thank you” page after each sale. Monitor closely which keywords convert and which not. Delete Keywords which obviously do not convert.

If you monitor your Ads on a regular basis and take care of the topics mentioned here, you may have a great benefit also from the new system used by Google. Try to differentiate yourself with high quality and content from your competition and enjoy your profits!

Alex Timaios is an international Internet Marketer.
He is the publisher of the the Ezine “Marketing Tips that Empower Success”
http://www.101homebiz.com/MarketingTips

Many Webmasters buy text links because they need results as quickly as possible. Building the popularity of your website can be a time-consuming and demanding job. You start by building up your content - you buy (or create) some quality articles or information to post to your website. You make sure your web pages look professional and appealing. Then for months no one wants to link to your website and you see no growth in your site’s popularity. Without links your page rank remains stagnant and you don’t see your web site gaining a top spot in search engine results.

Well, now is the time to build relationships with other sites. It’s time to work on link exchanges and on link popularity. The truth is that this can be even more time-consuming than building content…

Buy Text Links

Yes you can buy text links as an alternative to the other, slow growth linking strategies. The process of building links through trading and asking for one way links can be long and frustrating. That’s why many webmasters try an easier way - they buy text links.

Well, not any text link of course - purchased text links should be on sites that have themes that are complimentary to yours. Google and other search engines tend to compare content when calculate a site’s page rank. Placing a link to your site from so-called Link Farms usually leads to a disaster.

Link Farms specialize in linking anyone to anyone. Most search engines either ignore those links or penalize you if you have many from link farms.

If you buy carefully chosen text links from a specialized company you often can quickly increase your site’s page rank, this can give your site the edge you need. Almost every company that offer text links for sale has an expert that will help you to choose the best text link to buy,

Buy Text Links Carefully

The choice isn’t easy. Most web and marketing experts will say that faster popularity is better even if you have to buy it, and usually they are right. The quick boost to your site’s ranking on search engines is a good thing, but remember - do not build your page rank based solely on purchased text links.

Spend time each month on conventional link build strategies and buy text links only additional support. The search engines are learning how to distinguish purchased text from natural links. If you have too many purchased links your pages could disappear one day.

Having good, honest links from content-connected sites can be the best way to build your site’s traffic, even if it won’t raise your page rank as quickly as purchased text links.

If you are developing a web site for long term profits start with a practical link building program like article submission. Then carefully add a few well chosen paid links. It’s better to be safe than sorry.

Mark Walters invites you to visit http://www.LinkingUniverse.com where he explains more about hyperlinks and provides instructions on where to Buy Text Links.

Plastic folding tables and folding chairs are commonly sold to churches temples and other non profit institutions. Both are made out of either wood, plastic or metal. Many are imported.

Starting a home Internet business has never been easier. You can
get all the tools you need at the press of a button - on the
Internet of course. As for any business, you need to draw up an
action plan first - whereby you list all the steps involved one
by one and then proceed in a systematic manner.

1. Point 1 - Design your website: The first step in starting a
home Internet business is to design a website. There are tools
today where you can do that for yourself, and if you’re your
business is just an experiment or hobby promotion, then you do
just that. However, if you are serious about it then you need to
hire a professional who should map your site properly as to have
a correct flow and purpose in its design. This is serious
business and should be treated with total dedication to quality.
2. Point 2 - Find an appropriate domain name: For starting a
home Internet business you need to have a name for your website
- the best being as closely related to your business or what it
has to offer. 3. Point 3 - Choosing a web host: A good “make or
break” element when starting a home internet business is
selecting the proper web host. For best results you should
ensure you make the right choices with regard to whether you
need a virtual or dedicated server, how up-gradable if the
server of your web host, the bandwidth provided and whether it
can give you a control panel. 4. Point 4 - Pay attention to the
legal issues: When starting a home internet business you should
pay adequate importance to all the legal aspects regarding
registration, licensing, etc so you will not run into any legal
trouble from the very beginning of your maiden venture. 5. Point
5 - Secure payment facility: As for any business, starting a
home internet business needs to have a good way to receive
payments. The customers should not be interrupted or timed out
while making payment transactions. Nothing is more annoying, or
pushing them away than a bad payment schedule. 6. Point 6 - Have
good promotional strategy: Starting a home Internet business is
completely driven by the amount and quality of the promotion you
do for it. The better the promos the better and the more traffic
you will attract. The more business you are likely to do. 7.
Point 7 - Ensure good SEO ratings: The visibility of your home
based business is very much dependent on its ranking on the net.
A good SEO rating will be one of the best promotion tool for
your business. 8. Point 8 - Design a good marketing strategy:
Without a good marketing strategy no business can actually
exist. More so with the Internet where the customer cannot find
about your business unless he see and hears about it. 9. Point 9
- Create your own opt-in lists: Starting a home Internet
business will be easier for you when you have a list of
customers where you could direct your sales. Make sure your
marketing strategy has tools for capturing your own opt-in
lists. 10. Point 10 - ‘Convert your visitors’ tools: Starting a
home Internet business will be successful if you have good
visitor-converting-tools where a surfer comes as a visitor and
leaves as a customer.

Articles on websites are of great important as they dictate how
successful the website would be and how much traffic it gets.
Thus becoming a key element in making a site work and its
profitability.

A website owner must have the good sense to only include
articles in his or her site that will work for them and earn
them the many benefits articles can give to their site.

Articles have been known to be the driving force in driving
traffic to a website.

Articles are a factor in giving a site higher ranking in search
result pages. The higher a site ranks the bigger slice of the
traffic flow pie it gets. With the surge of traffic, there are
more leads and more potential for profit.

However, it is not just about flooding your site with articles;
they must meet certain requirements as well. These requirements
must be met to obtain the maximum benefits an article will
provide for your site.

A well written article will interest and intrigue your customers
and entice them to come back for more. Chances are they might
even recommend your site to others.

Here are four things all articles must have to make it
successful and helpful in making your site a profit earning and
traffic overflowing site.

1. Good Article Content

An article must contain useful and helpful information. Articles
must also be readable, and written well with correct spelling
and good grammar. Your aricles must be good and well thought out
in order to gain credibility for yourself.

A good and well written article will also boost your reputation
as an expert in your chosen field or topic. As more people
believe in you. They will be able to trust you and your
products.

2. Keywords and Keyword Phrases.

An article must always be centered on the keywords and keyword
phrases. Visitors who arrive at a site actually looking for
specific information usually arrive at the site through their
searches via a search engine. They usually type in the keywords
they are looking for (e.g. Golf, Marketing, Pets and Etcetera)
into searches engines to get links to websites with the
information they are looking for. It is important that you have
an article that has the keywords that are related to your site.
For example, if you maintain an auto parts site, you must be
able to have articles about cars and their parts. There are many
tools in the internet that provides service in helping a
webmaster out in determining what keywords and keyword phrases
are most sought out. You can use this tool to determine what
keywords to use and write about.

3. Keyword Density

When you have your keywords and keyword phrases, you must use
them fully. An article must have good keyword density for a
search engine to “feel” its presence. Articles should at least
have ten to fifteen percent of keyword density in their content
for search engines to rank a site high in their search results.
Getting a high rank is what articles do best for a site.

Keyword density is the number of times a keyword or keyword
phrase is used on an article. The number varies depending on the
number of words used in an article. An effective article must
have a keyword density that is not too high or too low. With a
very high density, the essence of the article is lost and may
turn off a reader as well as the search engines.

4. Linking

If you are going to submit articles to ezines or contribute your
articles to newsletters and other sites, always include a link
to your site. A little resource box with a brief description of
your site placed right after your articles that you have
submitted. If people like your articles, they will most likely
click on the link directing them to your site.

Froogle is an extension of Google dedicated to helping shoppers
quickly find products for sale on the web. This article helps
you to create Froogle setup in easy steps.

Google created a shopping search tool called “Froogle”. It has
been called one of the most innovative price conscious tools on
the Internet. Using the same technologies of Google.com, Froogle
employs direct data received from merchants and through web
crawls alone. Depending on the successes of the beta testing
phase will provide adequate information as to whether Google
continues with Froogle.

Froogle is different from most other price engines in that it
neither charges any fees for listings, nor accepts payment for
products to show up first. Also, it makes no commission on
sales. Any company can submit product information (via a “data
feed”) and be included in the Froogle engine. Froogle uses
Google’s technology to search specific product information so
your products can easily be located. Froogle Advantages: *
Froogle is on the Google home page Millions of shoppers go to
Google each day and many are actively looking for the products
that you are selling. * You can list your products on Froogle
for FREE Unlike other shopping sites, Froogle costs nothing.
There is not spending account to set up. No cost-per-click. No
cost period. * You control your product info on Froogle
Froogle’s data feed lets you maintain the accuracy and freshness
of your product information. This ensures that your product
information is also current. Client site requirements for SEM
experts:

1. Site URL 2. Should be listed products on clients’ site with
its price, item no. & online shopping availability/accept
payments.

Create Froogle Feeds in easy steps: Earlier to open Froogle
account, create products’ details in following format. First,
create a list in excel file than save as in .txt.

Froogle Feed Table (Can be used MS Word or MS Excel):

product_url name description imgage_url category price

Details of Froogle Feed Table:

product_url: The complete url (starting with http) of the
products website page. For example,
http://www.example.com/asp/sp.asp?productid=1030

name: The product name or title, for books, music and videos. Up
to 80 characters will be displayed. description: The description
of the product. (About 256 characters long)

imgage_url: The complete url of the product image. The full URL
of the product image. Be sure that all images are larger than
90×90 pixels. For example, http://www.example.com/images/1006.jpg

category: If products are divided in to categories on the
website. Use site’s category structure. For example, Games >
Trading Card Games

price: The price of this product.

Create Froogle Merchant Account:

(1) Open the http://www.froogle.google.com Click “Information
for merchants” at the bottom of the page.

(2) Signing into to the Froogle merchant account Create or use
an existing Google (gmail) Account to enter the Froogle Merchant
Center.

(3) Create FTP account 1. Log in to the Froogle Merchant Center.
2. Enter the preferred login and password. Click “Create FTP
Account” to create FTP account.

After successfully creating a FTP account, view the FTP details
like Server, Login name Server: ftp://hedwig.google.com Login
name: mystoreitems (Example)

(4) Specify feed’s settings Click on “product feed”, fill up
the form & click on “Register new feed”.

(5) Upload feeds Once specified the FTP and feed settings,
upload the feeds as followed, 1. Open a browser window. 2. Type
ftp://hedwig.google.com into the address bar and click Enter. 3.
It will be prompted to enter FTP username and password (which
you set in the ‘View FTP info’ section of the Merchant Center).
Enter this information and select Log On. 4. Open the folder
that contains the tab-delimited (.txt) file that created. Drag
and drop this file from folder onto the FTP browser window.

(6) Check feeds for errors 1. If an errors identify different
errors. 2. Once feed has been processed, it will be viewable in
Froogle Merchant Center account. That will need to check it to
ensure that all of listings have been processed into system
properly.

(7) Final content review Google’s specialists will review your
feed to ensure the quality of listings.